Sculpt Your Physique. Define Your Strength. Train with Purpose.
Train smarter with personalized workouts, weekly updates, expert form feedback, and direct support — all inside one app.
🚨 NORMALLY $99, DISCOUNTED TO $69 FOR LIMITED TIME 🚨
Why Most People Plateau
Still guessing your workouts? Still spinning your wheels?
Without structure, progression, or feedback, even the most motivated people burn out or stall.
The Defined Project gives you expert-built plans and direct support so you stop guessing — and start getting results.
What You Get Inside The Defined Project
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Access your workouts created specifically for you and your goals, 1:1 message thread with your coach, community forums for additional support, and dozens of educational resources to ensure a smooth journey!
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Easily accessed through our user-friendly app, you'll find your personalized workout program complete with science-backed training phases designed to boost our efficiency in the gym, saving you wasted time and effort by avoiding generic programming available to the public.
We take your goals, current and past injuries, schedule, and equipment availability into consideration when building your plan.
You are able to seamlessly track your weights used and leave notes for your coach, so it’s like we are right there with you in the gym.
Form review available by sending your coach videos of you completing the movement to ensure ou are getting the most out of your sessions!
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No more guessing if your workouts are working.
Every workout inside the app includes built-in tracking so you can log:
Sets, reps, and weights
PRs (personal records)
Rest times and notes
You'll see your performance trends week-to-week — whether you're lifting heavier, moving faster, or simply staying consistent. This allows us to make smarter adjustments and helps you stay motivated by seeing real, measurable progress.
Progress photos, measurements, and weigh-ins provide tangible evidence of your transformation, motivating you and guiding our adjustments to your program.
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As a Defined Project client, you unlock access to Ashley’s signature nutrition consultation for just $130 (normally $199) if you’re feeling lost with nutrition to reach your goals, hormones, gut health, or all of the above.
This comprehensive consultation gives you insider access to Owner & Functional Nutrition Practitioner Ashley Trawick for one week. She’ll review your:
Symptoms & health history
Past blood work (if provided)
Nutrition and lifestyle patterns
From there, she’ll create a fully customized protocol and walk you through it step-by-step on a Zoom call so you know exactly how to move forward.
💬 After your consult, you’ll receive one bonus week of messaging access to ask follow-up questions as you implement your plan — so you’re fully supported as you take action.
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Join our vibrant community and discover the power of shared experiences on your wellness journey. Our Inner Circle Forum brings together all clients, fostering connections and camaraderie as you strive towards your health goals.
In addition, we understand the importance of tailored support. That's why we offer separate, smaller forums for men and women, ensuring a space where you can freely discuss topics relevant to your unique experiences and perspectives.
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Need to adjust your schedule? Confused about an exercise? You’ll have messaging access to your coach for questions, clarity, and support throughout your plan.
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Submit videos directly through the app and get personalized coaching cues to improve technique, maximize results, and stay injury-free.
Ready to train with purpose?
This is for you if…
You’re having trouble reaching your goals on your own — like building muscle & leaning out
You’re preparing for a race or performance goal (e.g., Half Marathon, Spartan, Hyrox)
You have limited time and want to make the most of your gym time count
You’re craving structure but don’t need the accountability of our full coaching program
You’re tired of random workouts and want to train smarter, not harder
You value form feedback and real-time support
Whether you’re here to look better, feel stronger, or move with purpose — you’ll get a plan that meets you where you are and evolves with you every week.
The Defined Project
✅ $69/mo (< $3/day)
✅ 3–6 customized workouts/week
✅ Daily form feedback included
✅ Progress tracked in the app
✅ Text access to your coach
✅ Train on your schedule
✅ Nutrition consults discounted
One Simple Plan — Full Support
All-in access for just $69/month. No contracts.
That’s less than $3/day — and a fraction of the cost of a single in-person training session.
VS.
In-Person Trainer
❌ $75–$120 per session
❌ 1–2 sessions/week
❌ Feedback only during sessions
❌ No built-in tracking
❌ Communication limited to session time
❌ Fixed appointment times
❌ No nutrition support
More than a workout plan. Less than a latte a day.
FAQ
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Not at all. Every program inside The Defined Project is 100% customized to your goals, experience, equipment, and schedule. Whether you're training for fat loss, building muscle, improving mobility, or preparing for a race — your workouts are built for YOU.
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Perfect. The program is fully scalable. Whether you’re just starting out or coming back from a long break, I’ll meet you where you are and progress you safely with movement demos, weekly updates, and clear form feedback.
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Everything is delivered through the Alive app. You’ll get your workouts with demo videos, clear instructions, built-in progress tracking, and space for notes or form video uploads.
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Everything from:
Fat loss / lean muscle building
Strength and performance
Race prep (Spartan, Hyrox, Half Marathon, etc.)
General fitness, mobility, or post-rehab strength building
If you have a goal — I’ll build the path.
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Nope! I’ll build your plan based on whatever equipment you have access to — gym, home, or hybrid setups. I’ve coached clients using no equipment, dumbbells and resistance bands only, as well as advanced athletes in full commercial gyms.
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Your program is updated weekly, based on your feedback, progress, and performance. This keeps things fresh, progressive, and aligned with your goals — unlike static PDFs or monthly templated programs.
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Yes — form feedback is included in your membership. You can upload videos of your lifts or movements and receive personalized cues and coaching to improve technique, prevent injury, and optimize results.
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The Defined Project is focused strictly on training. You get expert programming, support, and feedback — but it doesn’t include full-scale nutrition or accountability. That said, you’ll get discounted access to nutrition consults if/when you want them & you can always upgrade to the signature program if you feel like you need more support.
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No long-term commitment required. It’s a month-to-month program, and you can cancel anytime with 48 hours notice before your next billing cycle. But most clients stay because it works.
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This is a collaborative program. If something isn’t working — we talk about it, and we tweak it. You’re not getting a static plan. You’re getting weekly adaptation, support, and guidance. If you show up and communicate, you will make progress.
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Click here to purchase a membership and you’ll get app access the following Monday where you will schedule an orientation call with Coach Ashley to get started.